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Importance of Customer to an organization

Explain in your own words the value of a customer to an organization and what supporting methodology should be used to ensure their satisfaction and what elements should be applied to the methodology to ensure the information received is salient.

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It is quite true that the customers play an essential role in each and every operating organization irrespective of the size and products it deals in. No business can survive and achieve growth without the customers. Therefore, it is the responsibility of the organizations to satisfy their customers to the maximum and offer them new and innovative products. Additionally, there exist a number of ways to check the satisfaction level of customers one of which is conducting interviews.

• Interviews:

Principally, interviews try to find instead of rating a familiarity. There exist several types of distinct interview patterns to opt from; for example, they can be structured or unstructured. By means of interviews the company can efficiently know about the customers experience and products that need more attention and should be launched in future. However, the complexity with interviews is the fact that they need extremely experienced individuals qualified to take out helpful data from clienteles. To make sure that the information acquired by means of interviews is maximum and efficient, the organization should employ competent staff and questions should be relevant and framed in such a manner that they can obtain maximum data.

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