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Illustrates the pricing policy and practices

Illustrates the pricing policy and practices?

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Formulating price policies and setting the price are the very significant aspects of managerial decision making. Actually, price is the source of revenue that the firm seeks to maximize. So again, this is the most significant device a firm can utilize to expand the market. When the price is set more high, a seller may price himself out of the market. When it is lower, his income may not cover costs, or at best, fall short of what this could be. Conversely, if the Company prices too much, this will make fewer sales. If this charges too little, this will sacrifice profits. Therefore, the price must be fixed judiciously.

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