Illustrate briefly the term ROI

Question

Illustrate briefly the term ROI (or return on investment) for the SEO activities? Provide any illustrations? The other associated question might be ‘How do you make a business case for doing the SEO’?

Answer 1

This is similar to asking what the ROI for usability is. The speed is a major component of usability. Small enhancements in speed can take vital pages beneath typical attention thresholds, and dramatically lower bail-out rates and abandoned shopping carts. The compression alone can save 30 to 50% in size and bandwidth costs. The Webmasters who have used compression and optimization usually save 30 to 50% off their bandwidth costs, and keep more customers and have enhanced conversion rates.