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How to switch Physician to your drug

How do you suppose you would get a Physician to switch to your drug?

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The biggest test comes with a physician who is happy with his present drug. In such a situation, your primary step is to make your existence felt by setting small aims and making small in roads. As you gain additional knowledge regarding the drugs and the physician’s prescribing behavior you would utilize your product knowledge and other tools to make the physician view your drug preferably. Then your next step is to get the physician to recommend to one patient type, and you have a foot in door. Follow up with the doctor to see the outcomes on the patient kind and then you can push for other patient kinds.   

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