Health and smooth functioning of the marketing department

Question

Suggest some processes to make sure the health and smooth functioning of the marketing department for an organization?

Answer 1

i) Equipping marketers with additional skills by enrolling them in specialized courses or providing training to upgrade their abilities.

ii) Giving counseling sessions for the marketers to maintain their morale high.

iii) Motivating sale people through providing additional incentives, bonus, and rewards for high performers and so on.

iv) Bridging any communication gap which might exist among the team members or between the superior and sub-ordinates.