Free-riding firms without tradable assets
Explain how do firms with no tradable assets get free-ride from the firms whose securities are internationally tradable?
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Due to spillover effect, firms having non tradable securities may get advantage in terms of higher security prices and lower cost of capital, without incurring any costs linked with building securities internationally tradable. It is an example of free-ride.
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Source: O'Conner, G. C., T.R. Willemain, and J. MacLachlau, 1996. "The value of competition among agencies in developing ad compaigns: Revisiting Gross's model." Journal of Advertising 25:51-63. Modeling Cases
Discuss pricing spill-over effect.
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