External Communication - Organization Behavior

Unlike internal communication, external communication flows outward, it addresses people outside the organization, like the prospective customers, competitors, public, press, media and the government. External communication can take place in various ways and through different channels. Letters, notices, brochures, demonstrations, telephone calls, business meetings, press releases, press conferences, audio-visual presentations, publicity films, product launch events and advertisements are al  examples of eternal communication.


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