Explain the Opinion Survey method of Demand Forecasting
Explain the Opinion Survey method of Demand Forecasting.
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This method is also termed as Collective opinion method or Sales Force Composite method. In this method, the company asks its salesmen for future sales to submit estimate in their respective territories. Given method is more useful and suitable since the salesmen are more knowledgeable regarding their territory.
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Illustrates the real concept briefly?
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