Evaluating Industry Attractiveness
Explain the way to evaluate Industry Attractiveness.
Expert
Evaluating Industry Attractiveness:
There are two problems to using this technique of evaluating industry attractiveness:
i. Deciding on the proper weights for the industry attractiveness measures.
ii. Getting consistent data for use in assigning exact and objective ratings.
Nonetheless, industry attractiveness scores are a sensibly consistent technique for ranking a diversified company’s industries from most to slightest attractive – quantitative ratings tell a important story about just how and why some of the industries a organization has diversified into are more attractive than others.
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