Evaluate the strategic options
Identify and evaluate the strategic options in brief?
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This includes attempting to recognize possible courses of action which will allow the business to reach its goals via employing its strengths to exploit the opportunities, at similar time ignoring exposing its weaknesses to threats. The weaknesses, strengths, opportunities and threats are of course, those recognized by the SWOT analysis.
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Differential Cost: The cost difference predicted when one course of action is adopted rather than others.
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