Discuss on popular approaches of Industrial Relation
Discuss on popular approaches of Industrial Relation?
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In unitary, the organization is perceived as an integrated and pleasant system, viewed as 1 happy family. A core assumption of unitary approach is that society, staff and all members of the organization contribute to the similar aims, happiness and purposes; consequently working together, hand-in-hand, towards the shared mutual goals. Furthermore, unitary has a paternalistic approach where it demands loyalty of every worker. Trade unions those are deemed as gratuitous and variance is perceived as disruptive.
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Source: O'Conner, G. C., T.R. Willemain, and J. MacLachlau, 1996. "The value of competition among agencies in developing ad compaigns: Revisiting Gross's model." Journal of Advertising 25:51-63. Modeling Cases DRAFT TV COMMERCIALS - Your client directs TV advertising for a large corporation th
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