Describe Direct effects theory
Write down a brief introduction of the term “Direct effects theory”?
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The direct effect theory of communications speaks that a message is straightly received and completely accepted through the receiver. The ‘Direct effect theory’ entails that mass media for all time has a direct, instant and powerful affect on their audiences. The mass media in particular is perceived as a powerful influence on culture.
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I’m looking for someone who can use attached excel worksheet to analyse/graph the data and then draw some conclusions from this. I believe it will require skills such as utilising and macros in excel, as I will be receiving new raw data throughout the project so need to be able to run it through th
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