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Define the term Relationship Management

Relationship Management: It is a strategy employed by an organization in which a constant level of engagement is maintained among the organization and its spectators. Relationship management can be among a business and its customers (that is, customer relationship management) and among a business and other businesses (that is, business relationship management).

Relationship management is the focus of financial and investing industries as a method to recognize potential cross-sales of services and products.

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