Quality Aspects: Since culture is all about managing people, hence it is imperative to have the right person at the right job. Therefore, recruitment is considered to be the most critical. It chooses people who are optimistic, humble, passionate and enthusiastic. It uses behavioral event interviewing as one of its recruitment process, where applicants are asked questions that would help them align their behaviors and motivations with that of the various competencies listed in its personality template. It is also important to get a team of motivated people on board who are committed, self motivated and respect their job. Employee’s engagement is another crucial factor. Employees should believe in work that they are doing and should always feel good about it.