Controlling is a continuous function
Define how Controlling is a continuous function?
Expert
Control is not a onetime activity. Reasonably, it is a dynamic process which includes constant analysis of genuine and strategic performance. If there are any consequential deviations they are corrected as per the need of the circumstances.
For example if there is a firm X Ltd. manufacturing unit of a readymade garment sets a target of manufacturing 10,000 premium shirts in a particular month and is they only able to manufacture 8,000 shirts after that the controlling mechanism will help in finding the deviance and reasons associated with it. This kind of the process will carry on every month for the organization in this case.
Source: O'Conner, G. C., T.R. Willemain, and J. MacLachlau, 1996. "The value of competition among agencies in developing ad compaigns: Revisiting Gross's model." Journal of Advertising 25:51-63. Modeling Cases DRAFT TV COMMERCIALS - Your client directs TV advertising for a large corporation th
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