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Cognitive|Behavioral Theory-Motivation Organization Behavior

Cognitive theories subscribe to the fact that individuals make conscious decisions about their work behavior. In other words, they make rational decisions about how much effoet they need to put into their jobs. The process of understanding how individuals make decisions about the quantum of effort they are prepared to devote to their jovs can help managers to motivate them better. There are several approaches to the cognitive theory - equity, expectancy and goal setting.

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