Approaches employed for marketing

Question

Write down the current approaches employed for marketing?

Answer 1

Current approaches employed for marketing can be classified in four categories which are illustrated below:

i) Relationship marketing: This approach essentially deals with customer wants and satisfaction. The entire emphasis is done on the relationship among the customers and suppliers.

ii) Business Marketing: It doesn’t focus on consumer products rather it focuses on industrial goods. All kind of marketing methods are such as promotion, advertising, etc are employed.

iii) Social marketing: It mainly focuses on marketing a product communally that is, online.