Alternatives for translating low-cost advantage over rivals
Illustrates the alternatives for translating low-cost advantage over rivals?
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A company has two choices for translating a low-cost advantage over rivals into attractive benefit performance:
Option A:
Make use of the lower-cost edge to under-price competitors and attract price-sensitive buyers in great numbers to enhance total benefits.
Option B:
Maintain the current price, be satisfied with the present market share and use the lower-cost edge to receive superior profit margin on each unit sold.
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