Acceptance or rejection of the message-Communication step

What do you mean by the acceptance or rejection of the message which is one of the steps of Communication process?

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Acceptance or rejection of the message: The receiver is free to admit or refuse a decoded message. The receiver can’t only select whether or accept a message; he can as well select whether to access the message in to or in portion. The acceptance decision of receiver is influenced by the factors like his perception about the accuracy of message, authority of the sender, and the implication of accepting information.

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