You are a sales manager. You have 25 sales people working for you in 4 states. You want all 25 of them to start using a computer program where they have to enter their daily work into the computer (who they saw that day; what happened; sales plans; etc).
Your most successful sales person, who makes over $400,000 a year working for you while selling over $25 Million dollars of product for your region, has said plain and simple "I am not going do it. I think it is a waste of my time." What do you do? remember, this is your most successful sales person, and if you force him to do it and he leaves to go work for a competitor, your business overall will suffer greatly.