Marketing Communications Assignment
For this assignment, you are asked to apply your creativity to a television advertisement. Use your or borrow a camcorder and develop a 15 to 30-second television spot for your chosen product or service (Week 1) using the suggested appeal (Week 2). Before designing the ad, decide on the message strategy and execution you will use. Justify your decision.
You will submit two files:
Once you designed your ad, write down the message strategy and execution. Be specific and justify your decision.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.