There's a lot more out there in the optional and supplemental readings as well as the wide wonderful world of the Internet to give you a feel for whether or not this all makes any sense; the more widely you can spread your own information gathering net, the more effective your analysis is likely to be.
So the question for discussion basically is to what degree ought organizational decision making be driven by "evidence" derived from analysis of trends in Big Data?
Are such data reliable? How much power might the analyst have over the results? What other kinds of information, if any, might be used for decision making?
Big Data's not going away -- in fact, "Huge Data" may be just around the corner -- so how can we best harness this new horse to the enterprise so that it doesn't run away with everything?
Your task is pretty simple:
Write an effective short paper on the topic: "To what degree should organizations depend on the analysis of large databases and other IT resources to formulate basic strategy?"