Assignment: Crisis Management Communication
Imagine yourself in the role of city manager, CEO, or spokesperson during a crisis situation. Write a simulated news conference essay that includes the following components:
- an introduction and description of your crisis, including the stage of the crisis at which the press conference is taking place;
- a description of what type of relationship you would want to have with certain types of media at this point and what you could do to establish that relationship;
- a summary of how you will conduct a press conference, including what types of media will attend, who will manage the start and finish of the conference, and who will be the designated spokesperson;
- and three trick questions that the reporters may ask in this particular situation; provide your planned answers to these trick questions.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.