SWOT ANALYSIS
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
Your client is very excited about some of the research that you have already done on repositioning the company's brand using the 4 Ps of the marketing mix. You have been asked to prepare brief proposal to show your progress on repositioning the brand in the marketing plan using a strengths, weaknesses, opportunities, and threats (SWOT) analysis.
Prepare a brief proposal of 400-500 words that illustrates how a SWOT analysis can help reposition your selected product.
• Perform a SWOT analysis on your company and brand.
• Write a positioning strategy for your brand.
Your proposal should include the following sections:
• Company and product overview: Use information that you have already researched from previous client presentations to briefly describe your client's company and product.
• SWOT analysis: Perform a SWOT analysis on your company and brand, including at least 1 statement under each of the headings of the SWOT grid.
• Brand recommended positioning strategy: Based on your brand's personality that you have determined from the four pillars, add a recommendation for a brand positioning strategy and how you think the brand should grow in the future.
• References page