Paper Assignment
Length: 4 pages.
Write a paper on Marketing.
Prior to beginning work on this assignment, read Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the Assignmentvideo with Steve Forbes and the video with Bill Davis located above.
This assignment will give you a head start for your Week 6 Global Marketing Plan Part 2 Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a "mentor company" that you will refer to throughout this course.
In your paper,
• Identify a large company to be your mentor company to analyze and formulate its global marketing strategy.
o The company cannot be any of the following: McDonald's, Coca-Cola, Walmart, Starbucks, or Pepsi.
o Select one of the following companies: Budweiser, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or PayPal.
o If you would like to select a company that is not listed, please reach out to your instructor for approval.
• Under a Situational Analysis heading
o Construct an environmental analysis for your chosen company regarding:
- Economic
- Trade
- Social and Cultural
- Political, Legal, and Regulatory
• Under a General Strategy heading
o Identify a country in one of the following regions for your company to expand to (if your company is already in a selected company, you will examine their global marketing strategy in that areas and formulate your own successful strategy):
• Latin America
• Middle East
• Africa
• Explain your rationale for selecting the country considering
• Demographic
• Economic
• Trade
• Social factors
• Cultural Factors
• Legal Factors
• Political Factors.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.