Write a one to three 1-3 page executive summary for your


Question: 1. Write a one to three (1-3) page executive summary for your business plan, in which you justify:

a. A clear and concise business concept.

b. A thoroughly planned business concept.

c. A capable management structure.

d. A clear-cut market need.

e. Significant competitive advantages for your business.

f. Realistic financial projections.

g. That investors have an excellent chance to make money.

h. A realistic and developed exit plan.

i. Note: Read Chapters 4 and 18 of the course text Successful Business Plan . Use the plan preparation worksheets on pp. 58-61 and the sample executive summaries on pp. 62-66 to help guide you, choose to write either a synopsis summary or a narrative summary, and include highlights from the each section of your business plan.

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Marketing Management: Write a one to three 1-3 page executive summary for your
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