Write a chapter summary of advertising creative


This assignment is to write a chapter summary for the following book:

Advertising Creative: Strategy, Copy, and Design, 4th edition; Alstiel, T. & Grow, J. Sage Publications, Los Angeles: 2017, ISBN: 9781506315386.

Make sure you got the right version of the book and the chapter topic are the same of what I gave you.

The name of chapter 6 :

ch 6 : Concept and Design: What's the big idea?

chapter summary should have the following:

3 paragraphs ,

5 sentence per pargraph

1st paragraph : overview ,what is the chapter about?

2ed paragraph : how ,why and when?

3rd paragraph : your personal opinion.

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Marketing Management: Write a chapter summary of advertising creative
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