Discussion: Consumer Buying Process And Organizational Buying Process
You work for a firm that produces packaged potato chips. Your firm is interested in exporting its product to a different country. You need to select a country other than the one you live in and describe the culture of that country along with the key elements of its marketing system.
• Describe the different tastes, needs, and customs of your intended customers.
• Would these differences be consistent or different among multiple countries in a geographic region? Explain why.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.