Why you think that the given chain has been successful


Discussion Board: Principles Of Retailing

Visit the website of a retail chain with a major presence in at least several other countries besides the Unites States. Describe and evaluate the company based on the information you find there.

Using the concepts discussed in the previous chapters:

• Explain which chain you chose and why you think that this chain has been successful. Make sure to choose one about which other students have not already posted.

• Explain whether the chain you researched seems to comply with their mission statement if provided on the website. If you cannot find a mission statement, create one for the company and explain your reasoning.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why you think that the given chain has been successful
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