Assignment: Superior Customer Service Companies
When considering what it takes to provide superior customer service and promote customer loyalty, it can be very useful to examine exemplar companies who are renowned for their effective customer relationship management (CRM). In this Assignment, you will examine major companies such as Apple, The Ritz-Carlton Hotel, Amazon.com, and FedEx, which are cited for their superior customer service by reputable sources such as MSN Money.
For this Assignment, conduct research on one of the companies mentioned above. Next, write a 2- to 3-page paper that addresses the following:
• Identify the company you researched.
• Why is this company successful in the area of customer service? How is it satisfying customer needs through quality service?
• What unique features is it known for?
• Is customer service mentioned in its mission/vision?
• How can these business practices be implemented in smaller businesses? Provide details.
• What would be the greatest challenge with moving from the large to the small-business setting?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.