Why is marketing research important to the development


Discussion Post: Marketing Strategy

Respond to the following in a minimum of 170 words:

o Why is marketing research important to the development of a marketing strategy? Provide a specific example.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why is marketing research important to the development
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