Why do more companies not standardize advertising messages, Marketing Management

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Why do more companies not standardize advertising messages

1. Why do more companies not standardize advertising messages worldwide? Identify the environmental constraints that act as barriers to the development and implementation of standardized global advertising campaigns.

2. Explain how personal selling may differ overseas from how it is used in the home market.

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Marketing Management: Why do more companies not standardize advertising messages

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Marketing Management: Why do more companies not standardize advertising messages

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