Why are sometimes dissatisfied after we have made a purchase

Discussion: Post-Purchase Dissonance And Its Influence On Repeat Purchase Decisions

This discussion question has been created to give you an opportunity to discuss the weekly course topics. Each week, we will have a class forum and a discussion question. The objective is for you answer the initial question and then create a dialogue with your classmates about the course topic for the week.

What is post-purchase dissonance and why are we sometimes dissatisfied after we have made a purchase? Thinking about a recent purchase that you have made, how did post-purchase dissatisfaction effect your loyalty to a specific brand, or your willingness to repurchase that product, and why?

Post your primary response on the discussion board. Be sure to review your writing for grammar and spelling before posting. Read any postings already provided by your instructor or fellow students. See the SBT Discussion Rubric for how you will be evaluated for this activity. Remember to read the feedback to your own major postings and reply to it throughout the module.

Consult the Discussion Posting Guide for information about writing your discussion posts. It is recommended that you write your post in a document first. Check your work and correct any spelling or grammatical errors. When you are ready to make your initial post, click "Reply." Then copy/paste the text into the message field, and click "Post Reply."

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Why are sometimes dissatisfied after we have made a purchase
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