Who is your target group


Divestment Event Ad Using Knowledge

The assignment is to create a 12 x 16 one-sheet promoting the Feb 13th divestment event.

Before you begin creating, answer the following:

What is your objective?

Who is your target group?

Define the persona you plan to reach.

What is your strategy that you believe will motivate them to attend?

Where will the poster be displayed?

Find a way to show that your poster succeeded in some way.

Write 1 Tweet and 1 Facebook entry that you would use along with your poster.
Attach 3 marketing ideas that are being used to promote global divestment day.

Upload to Moodle:

1. Copy the above questions onto a paper with your answers.
2. Upload your poster. If you have to create your poster manually, take a photo of it to upload
3. Add the Tweet and Facebook entry to your paper with the questions in #1
4. Upload the 3 marketing/promotional ideas.

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