Assignment
You need to research the web site of a company you are thinking of using for your assessment.
You should look at two comparable competitors and benchmark your chosen web site against them.
Who do you think the web site is targeting, consider the market segmentation? This information should help you define two or three possible relevant personas.
Choose two possible customer journeys and critically identify some of the important touch points
Write a blog of 500-600 words. Make sure you include links to resources you think useful for your competitor analysis and customer analysis (including other blog posts, youtube videos and services such as Alexa, similarweb and Followerwonk).
Critical thinking and the application of academic theory are valued.
The mark scheme is in the rubric. The intention is that you write a blog post which helps research your company for the Company background
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.