Assignment: Testing
A/B and multivariate testing is an important part of determining what helps to drive conversions on a Web site.
Case studies: A/B and Multivariate testing
For this assignment, review three to four of the attached A/B tests or multivariate tests and in a 1 - 2 page paper, respond to the following:
1. What were the characteristics of each test?
2. In your opinion, which test stood out the most?
3. Which tests had the most and least conversion improvements?
4. Which tests did you think were winners? Were your perceptions correct?
5. Support your statements with appropriate examples and scholarly references.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.