Assignment
Part 1
Choose one of these retail chains to evaluate their overall marketing mix strategy. Think about your experience when you shop there and evaluate the following questions
WalMart Target Amazon Neiman Marcus
1. For the chain that you selected, choose one of the Ps (price, product, promotion, or place) and discuss how you think the company uses it. Discuss specific examples of how you see it in use by the chain
2. Do you think this chain uses the P you assessed effectively to get a competitive advantage over other businesses? Explain
Part 2
Characteristics of Effective Managers
Review the management styles and characteristics of these four managers
After reviewing the profiles of the four managers, answer the following questions:
1. Which manager would you personally prefer to work for and why?
2. What would be one of the most rewarding and challenging aspects of working for this manager?
3. If you were placed in a management position, which of the personal characteristics discussed in the manager's profiles would you most need to work on to be effective?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.