Solved: What were the implications of the firms failure, Marketing Management

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What were the implications of the firms failure

Questions:

Given the importance of understanding the external environment, why do some firms fail to do so? Give an example of a firm that did not understand its external environment. What were the implications of the firm's failure to understand that environment?

Please provide details and references. I appreciate all work.

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Marketing Management: What were the implications of the firms failure

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Marketing Management: What were the implications of the firms failure

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