What was anne banks main research objective, Marketing Research

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What was anne banks main research objective

Assignment:

These questions are inregards to Saxonville Sausage Case Study.

What was Anne Banks main research objective? Could you identify the Marketing Research Process steps in what she designed? What type of research did she use: qualitative (focus groups) or quantitative (questionnaries)? Do you consider that she used a good marketing research approach?

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