Discussion question:
1. What value does a break even analysis serve. What is the formula for breakeven calculation? How might we develop a breakeven analysis for a business with multiple skus? What are key factors we might take into consideration in developing pricing for our product?
2. What are the various forms of market research? Give an example of each. How often should a small business perform market research? What are steps in market research process? What areas of the business, might we look at using research?