Assignment:
1. A specific performance criterion upon which a decision can be based is called a(n) _____.
- managerial action standard
- managerial benchmark
- unit of analysis
- standardized variable
2. All of the following are qualitative research orientations EXCEPT _____.
- phenomenology
- grounded theory
- case studies
- ANOVA
3. Market potential is frequently estimated through the use of secondary data.
4. What type of variable is "gender"?
- continuous variable
- primary variable
- dependent variable
- categorical variable
5. It is safe to assume that secondary data from governments around the world are accurate.
6. Buying new-car purchase data by zip code from the Polk Company is an example of which type of secondary data?
- media source
- commercial source.
- Trade association source
- primary source.
7. The written set of guidelines that describes an outline of topics to be covered by a focus group moderator is called a _____.
- discussion guide
- TAT test
- concept test
- case study
8. A research proposal is a written statement of the research design.
9. When a credit card company uses information about each customer's age, gender, income, and past credit history to find patterns that make customers a poor credit risk, this is an example of _____.
- single-source data
- data conversion
- customer discovery
- index of customer saturation
10. A focus group discussion guide includes written introductory comments, informing the group about the focus group purpose and rules and then outlines topics or questions to be asked in the group session.