What type of company is it? How does it do business? What are its products or services? You must then analyze the company and complete market analysis. You need a four to five page report that includes a summary of the business, the market, and the industry. Items to include in this section would be a comprehensive SWOT analysis, a developed marketing environment analysis, an evaluation of the business's primary customers, the marketing mix, and an outline of its main competitors (at least two). All references must be included, and you can utilize an appendix for any extra information that you would like to include.