Assignment: Use Of Social Media Case Study Analysis
Read the Hamilton case study by Murray. In a well-written paper, address the following paper segments:
Setting the Stage. In two concise paragraphs, describe the background to the case. What is happening here? What do the financials tell you? How did both Miranda and Hamilton use social media to drive success?
Problem statement. From a consumer behavior perspective, elaborate on the problem that is presented by Miranda's leaving the musical, his voice on social media, and the official posts by Hamilton. Be sure to consider the implications for localized promotion as the traveling show starts and financials. Ultimately, what is the problem that needs to be solved? (1-2 paragraphs)
Analysis. In your analysis of this situation, consider the following:
• What specific social media tools did Hamilton and Miranda use? Given the target consumers, why did they use these?
• How important are people and personalities for social media effectiveness? Why?
• What financial influence-if any-did social media have on the show?
• Given the social media content, who are the consumers of this show? How might you describe their personality, lifestyle, values, income, gender, and so forth?
Recommendations. Given your description of the setting, problem statements, and analysis, recommend how Hamilton should move forward vis-à-vis social media and its consumers for the future.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.