Assignment
Instructions
Visit two e-commerce websites of your choice, and apply the social marketing process model. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. Address the questions below in your paper.
1. How well do these sites acquire fans, generate engagement, amplify responses, create a community, and strengthen their brands?
2. What recommendations can you make for these sites to improve their effectiveness at a global and local level?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.