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What metrics would you use to determine success

Advertising course

Prepare an Adwords strategy report (max 2 pages) for a website/campaign, Use APA Style:

First :Go to this webiste: https://www.google.com/onlinechallenge/past/winners-2014.html

Second: Choose any campaign

Third: Open the Pre-campaign and post-campain reports, and then analyze them and then provide the following:

Website Profile and link

How would an Adwords campaign benefit this website?

What keywords would you use?

What geographic location would you use?

What metrics would you use to determine success?

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Other Management: What metrics would you use to determine success

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Other Management: What metrics would you use to determine success

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