Assignment: MaxMara Presentation In Fashion
For each assignment, instead of you sketching new products, do the same assignment but from the viewpoint of a Retail Buyer - you will source EXISTING PRODUCTS from brands that fit your criteria.
So for everything you would otherwise need to sketch - you just go find the brands and products that fulfill the requirements assignment.
1= Upload your 12-piece collection into a Power Point file and begin to arrange it into a multi-page presentation. Add in some branding elements including colors and fonts and a sample logo. Include paragraph on target market for your brand toward beginning of document.
On one page toward the end, create a sample linesheet using 3 of your styles. Include sketch, product name/sample style #, size run, fabrication, available prints/colors, wholesale $ and retail $, Minimum order quantity, Available Delivery.
Upload this 1st draft to Moodle.
• Retail / 2.2 = Wholesale price to buyers. Wholesale $ x 2.2 = Retail.
• Buyer Terms: Keystone pricing = Wholesale x 2 (however most buyers expect a 2.2 or greater mark up). Keystone Pricing applies more to Consignment stores vs. Wholesale stores.
• Consignment Store will pay you on a monthy basis as goods sell (you are only paid once products sell). Wholesale is buyer will pay you up front prior to you shipping the entire order (you get paid in full in order to ship it to them).
• Sales Reps will earn 10%-15% commission on the total wholesale order. Be prepared to pay for travel / road expenses.
• Showrooms will earn 10%-15% commission + a monthly showroom fee ($500-$1500 per month depending on location and quality of showroom).
• Choosing a showroom / sales rep based on: alignment of target market (price, demographics, lifestyle) and working with other brands that are complimentary to your brand, not necessarily competitive to your brand.
• Wholesale Trade Shows: Major shows include - Magic/Project in Las Vegas, Coterie/ENK in New York, Designers and Agents / Brand Assembly in Los Angeles. Plus a range of smaller, regional shows.
o Booth prices for trade shows, 10'x10' booth: For major market in big cities ($2000-$4000 booth price only). For smaller, regional shows ($750 - $1500 booth price only).
o If you have to travel (flight + hotel) plan for your budget to be about 3x booth price. If you don't have to travel (local show) plan for your budget to be about 2x booth price.
o Booth Price, Travel/Lodging/Food, Displays and merchandising your booth, Printed marketing materials (Take-Aways), Shipping & Receiving.
• Linesheets (Your Line on a Sheet of paper) a tool given to buyers that outlines every possible way they can order your products.
o Includes: Flat Sketch/Photo, Style Number/Product Name, Wholesale $/Retail $, Size Run/Size Chart, Fabric Contents/Care Instructions, Color/Print Options, Delivery (season or specific month it is available to be received), Minimum Order Quantities
2= Add to your final presentation and arrange in a way that reads logically:
1. Inspiration page(s) should include:
1. At least 5 photos of existing products (include Brand Name and Price Point with each photo).
2. At least 5 photos of motifs or things in nature or culture that inspire your collection
3. At least 5 keywords that "embody the essence" of your brand
2. Answers to these 3 branding questions:
1. What are your brand values? What does your brand stand for?
2. What is the mission / purpose behind your brand?
3. What makes your product different or stand out? Define your USP - Unique Selling Proposition
3. Cost Sheet page should include:
1. Complete cost sheet for 1 product including sketch (front/back) and product identification info
2. List all materials and trims to be included (include a photo of one fabric swatch) and realistic cost / qty needed / total cost for each.
3. List 1 potential vendor for each fabric and trim (company name and website)
Production is mass producing your products. You will create an Inventory Plan
Inventory Plan (Your Cut Ticket reflects same outline) = Outline of exact quantities of which styles in which sizes in which colors/options you are going to produce that meet the minimum order requirements of your factory. Example if factory requires 100 units per style, then you will break down exactly how many Red Size Small Jacket, Red Size Med Jacket, Blue Size Small Jacket, Blue Size Med Jacket.
Cut to Order vs Cut to Stock:
• Cut to Order is make exactly as many as was ordered. You don't over produce but not able to fulfill additional orders on demand.
• Cut to Stock is make what you ANTICIPATE you will be able to sell. You pay extra to produce more but you are able to fulfill additional orders on demand.
CMT Cut Make Trim (only do the mass production portion). vs FPP Full Package Production (offer everything from design, development and sourcing services all the way through production of mass inventory).
Factory will usually establish a minimum per style per color. Color to the factory = Thread Color. If your various prints all use the same Thread Color - that is ONE COLOR.
Pay to produce your TOP Sample in order to decide which factory to use. Then once you decide that TOP Sample becomes 1 unit of your total units and what you paid to produce that TOP sample gets applied to your total.
Tech Packs provide the blue print and all production guidelines for making your products in the various sizes and options. Tech Packs, along with you TOP sample and Pattern Cards provide the complete blue print to your products.
Tech Packs should include:
• Cover Sheet & History - to have a record of everything during the production process from dates Tech Pack was updated, to drop offs of materials.
• Construction (Summary Page) - Outline of all important features, includes sketch and pinpointing important areas, basic construction methods
• BOM (Bill of Materials). (Bill of Trims) - Outline of specific fabrics, trims, their placements and outlines which trims go with which options.
• Graded Spec Sheet - all measurements of all sizes and the difference up or down from the sample size.
• Trim and Label Placement - outlines specifically where all trims, labels, hangtags and other notions are placed.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.