Assignment
Part A
Think about the different persuasive strategies used in advertising that were discussed in the textbook (snob appeal, hidden fear...).
1. Find a current commercial or ad and provide the link so your classmates can view it (this can be a commercial - provide the link, or a print ad - post a photo). Or you may describe the ad.
2. Explain which persuasive strategy you think is being used (famous person testimonial, plain-folks pitch, snob-appeal approach, bandwagon effect, hidden-fear appeal, irritation advertising).
3. Discuss whether or not you think this commercial or ad is effective. Why?
Part B
Considering the BP oil spill and other cases(Exxon Valdez 1989,Tylenol) cited in this chapter, what are some of the key things an organization can do to respond effectively once a crisis hits? Please use specific examples from the above cases (what did BP do that was positive? what did they do that was negative?) and discuss effective strategies in general.
Part C
Think about the different persuasive strategies used in advertising that were discussed in the textbook (snob appeal, hidden fear...).
1. Find a current commercial or ad and provide the link so your classmates can view it (this can be a commercial - provide the link, or a print ad - post a photo). Or you may describe the ad.
2. Explain which persuasive strategy you think is being used (famous person testimonial, plain-folks pitch, snob-appeal approach, bandwagon effect, hidden-fear appeal, irritation advertising).
3. Discuss whether or not you think this commercial or ad is effective. Why?
Part D
1. What kind of communication occurs on the Internet that doesn't usually occur anywhere else?
2. Is there anything on the Internet that you wish wasn't there?
3. Should there be new laws for expression on the Internet? Why or why not?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.