What is utility how does marketing create different forms, Marketing Management

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What is utility how does marketing create different forms

1. What is utility? How does marketing create different forms of utility?

2. Trace the evolution of the marketing concept.

3. Define the terms consumer goods, services, and industrial goods.

4. To what does the lifetime value of the customer refer, and how is it calculated?

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Marketing Management: What is utility how does marketing create different forms

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Marketing Management: What is utility how does marketing create different forms

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