Paper Assignment
Marketing in Action Case Study: Case studies can be found at the end of each chapter. Brief summary of the case and then answer the following questions: 2-page written case analysis paper (12-point font, double spaced). Just need 3 cited references.
Chapter 17: Amazon (3rd paper)
1. What is unique about Amazon's channel management process? What components can other retailers borrow or implement?
2. Where can Amazon improve? Should it offer more products or advertise more? Why or why not?
Text Book: Marketing Management by Kolter Keller, 15th Edition.
Chapter 16- Developing Pricing Strategies and Programs.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Amazon-Case-Study.rar