What is the reason for the lsquoconvergence of orientation


1. What is the reason for the ‘convergence of orientation' in LSEs and SMEs?

2. How can an SME compensate for its lack of resources and expertise in global marketing when trying to enter export markets?

3. What are the main differences between global marketing and marketing in the domestic context?

4. Explain the main advantages of centralizing upstream activities and decentralizing downstream activities.

5. How is the ‘virtual value chain' different from the ‘conventional value chain'?

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Marketing Management: What is the reason for the lsquoconvergence of orientation
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